Stakes→Question→Twist→Rehook
STAKES
Plague at the gates, prince must fetch the cure within the week.
QUESTION
How does he pass a dragon no knight has beaten.
TWIST
The dragon is chained, it is a prisoner, set it free.
REHOOK
The king waits beside the flower.
Context→BUT→THEREFORE
CONTEXT
Stanley is a work site thermos about to be dropped.
BUT
Mom bloggers bulk order 5,000 pastel cups and sell out in 5 days.
THEREFORE
The brand flips its design view, then the burning car moment lands.
Point→Reason→Example→Point again
POINT
Prices ending in 9 outsell round prices.
REASON
Shoppers read left to right, so $9.99 registers as 9 dollars, not 10.
EXAMPLE
A jacket at $99 moves faster than the same jacket at $100.
POINT AGAIN
Knock a cent off and the left digit does the selling.
What→So what→Now what
WHAT
Writing by hand forces you to summarize, typing lets you copy word for word.
SO WHAT
Summarizing is thinking, so handwritten notes stick better when you need them.
NOW WHAT
In your next meeting, take notes with pen on paper, then type up only the actions.
Setup→Conflict→Resolution
SETUP
Kingdom dying, cure atop the guarded tower.
CONFLICT
Unbeatable dragon, one sword, no armor.
RESOLUTION
Free the chained dragon, climb, take the flower.
SPOKEN CHECKS
- Stakes in one breath: person plus risk plus clock.
- One question they can bet on. Specific, never a vague teaser.
- Twist that clicks, never random.
- Rehook at once. No dead air between loops.
- Lens nobody else takes.
- Last line first. Memorable alone, and it sets up the replay.
WHILE SPEAKING
- Jagged sentences. Short, medium, long mixed.
- One friend. Talk to a single person, not the camera.
- Solve their problem. The whole likability game in one move.